Client: Ramsey Solutions
Role: Art Director
Contributions: Motion Design, Email Marketing, Illustration, Social Ads, Product Design
Overview
Ramsey+ is a subscription-based platform offering tools, apps, and resources to help people take control of their finances. Built on the principles of common-sense money management, the product supports budgeting, debt payoff, and long-term financial planning.
As Art Director, I helped shape the visual identity and marketing experience of Ramsey+, from foundational branding to multi-channel campaigns that drove awareness, adoption, and engagement.
The Challenge
The goal was to launch and evolve a digital product that felt bold, personal, and accessible—while distinguishing itself from legacy Ramsey branding. The product needed to:
Establish a unique visual identity for a younger, tech-savvy audience
Drive subscriptions through compelling storytelling and campaigns
Maintain design consistency across product, email, web, and social
My Role
I directed and executed visual design across multiple touchpoints of the Ramsey+ experience, collaborating closely with product managers, developers, and marketers to build a brand ecosystem that resonated with both loyal fans and new users.
Work Highlights
Brand Identity & Visual Direction
Defined a fresh sub-brand look for Ramsey+, balancing energy and trust
Led creation of a design system across app, web, and marketing platforms
Developed custom illustration styles and icon sets for cohesive storytelling
Email Campaigns
Designed conversion-focused emails for events, campaigns, and onboarding
Created modular templates to allow marketing teams to scale easily
Supported A/B testing to refine messaging and layout hierarchy
Themed Campaigns (e.g., “Building Wealth,” “Game Plan”)
Developed campaign-specific visuals for paid social, email, and product CTAs
Designed landing pages, in-app banners, and registration flows
Created animated promos and interactive ads to boost trial starts
Gifting Experience
Designed a seamless gifting flow that let users share Ramsey+ with others
Produced physical and digital gift card designs
Streamlined user onboarding for gift recipients
Illustration System
Built a flexible, Figma-based illustration library with swappable variants
Standardized spot and key art illustrations for design team reuse
Reduced visual inconsistency across product and marketing materials
Evergreen Campaigns
Produced ongoing assets to support subscription growth and brand awareness
Created motion graphics, static ads, and conversion-focused landing pages
Enabled marketing teams to move faster with scalable, repeatable components
Results
The comprehensive design strategy led to:
Increased user engagement across digital platforms
Higher conversion rates for trial starts
A cohesive and modern brand identity that resonated with the target audience