Client: NPK Industries LIVE SITE
Role: Art Director & UI/UX Designer
Contributions: Visual Identity, UX Strategy, Responsive Web Design, Design System Development
Overview
NPK Industries, a leader in specialty rental and civil construction services, required a comprehensive website redesign to better reflect their brand's authority and facilitate user engagement. The existing site was outdated, lacked intuitive navigation, and did not effectively showcase their range of services.
Objectives
Modernize the visual identity to align with NPK's industry leadership.
Enhance user experience through intuitive navigation and clear information architecture.
Develop a responsive design ensuring accessibility across all devices.
Implement a scalable design system for consistent future updates.
My Approach
As Art Director and UI/UX Designer, I led the redesign process with a focus on user-centric design principles:
User Research: Conducted stakeholder interviews and analyzed user behavior to inform design decisions.
Information Architecture: Reorganized site structure for logical flow and easy access to key information.
Visual Design: Crafted a modern aesthetic that conveys professionalism and trustworthiness.
Responsive Design: Ensured seamless functionality and appearance across desktops, tablets, and mobile devices.
Design System: Created a comprehensive style guide and component library to maintain consistency and facilitate future development.
Work Highlights
UX Architecture
Streamlined site navigation to surface key product categories
Improved content hierarchy and site structure for faster decision-making
Simplified complex information with clear visual grouping
Visual Redesign
Introduced a bold, clean design aesthetic that balanced utility with polish
Built a cohesive design system (color, type, spacing, components) in Figma
Modernized brand visuals while keeping a strong, grounded industrial tone
Responsive Design
Designed fully adaptive layouts for desktop, tablet, and mobile
Prioritized accessibility and performance across screen sizes
Optimized image usage and layout scaling for technical audiences on the go
Results
A modern, conversion-friendly site that represents NPK’s leadership in their space
Cleaner UX that makes product discovery faster and easier
A scalable design system the client can build on for years