Client: Honda (Agency Retainer Account)
Role: Art Director
Contributions: Web Design, Email Campaigns, Display Ads, Template Systems
Overview
As an Art Director on the agency team supporting Honda’s long-term digital marketing efforts, I helped lead the visual execution of campaigns across web, email, and display. Under a retainer model, our team delivered consistent, high-performing creative that aligned with Honda’s brand standards and evolving business goals.
Problem
Honda needed a dedicated creative team that could:
Produce large volumes of on-brand digital assets under tight timelines
Support product launches and seasonal promotions with compelling visuals
Maintain a cohesive brand identity across all marketing channels
My Role
As the Art Director, I guided design strategy and execution for digital marketing campaigns. I worked cross-functionally with copywriters, developers, and account managers to ensure each deliverable met Honda’s expectations for quality, consistency, and impact.
Work Highlights
Web & Display Ads
Directed and designed responsive banner ads across multiple campaign cycles
Built scalable ad templates for efficient asset creation
Ensured performance-optimized visuals across platforms and placements
Email Marketing
Oversaw design for promotional and transactional emails
Maintained brand alignment while improving visual hierarchy and usability
Collaborated with teams to support A/B testing and personalization strategies
Production Systems & Templates
Developed flexible design systems to support fast-paced asset delivery
Streamlined workflows by evolving reusable templates
Worked with developers to ensure seamless implementation
Results
Our creative partnership helped Honda:
Deliver polished, high-volume digital content without compromising quality
Maintain a consistent brand voice across channels
Support critical campaign launches with visually engaging and effective assets