Client: Ramsey Solutions
Role: Art Director / Digital Designer
Contributions: Motion Design, Product Design, Email Marketing, Illustration, Social Ads
Overview
EveryDollar is a budgeting app rooted in zero-based budgeting principles, helping users assign every dollar they earn toward bills, entertainment, savings, and more. The goal? End the month with zero unassigned funds—on purpose.
As part of Ramsey Solutions' internal creative team, I led design efforts across product campaigns, evergreen content, and seasonal marketing to enhance brand consistency, user engagement, and conversion.
Problem
Despite its robust budgeting functionality, EveryDollar struggled with low visual engagement and needed a more consistent and compelling design approach across its marketing channels.
Key challenges:
Outdated or inconsistent visuals across ads, emails, and app messaging
Missed engagement opportunities during key promotional windows like Black Friday
Limited evergreen assets that could be repurposed year-round
My Approach
I worked closely with the marketing and product teams to deliver campaigns that were both high-performing and on-brand. This included developing new visual systems, reusable design components, and motion assets to support ongoing campaigns.
Work Highlights
Evergreen Design System
Created a reusable design system for social and email campaigns that allowed the team to maintain visual consistency while moving fast.
Developed branded illustration styles and templates
Created modular email layouts for rapid deployment
Built a library of evergreen social and ad graphics for year-round use
Black Friday Campaign
Designed a high-converting Black Friday campaign focused on simplicity and urgency.
Created static and animated ads optimized for performance
Designed email series to support campaign messaging
Reinforced app value through clean, focused visuals
Results
Significantly increased trial starts during the Black Friday window
Boosted engagement on email and social by leveraging stronger visual hooks
Set a new visual standard for future product marketing efforts